Colourful appearance: closure designs from Bericap make it possible

Protecting products through packaging is crucial in the fast-growing milk and dairy products segment, as they need to retain their quality. Product differentiation at the PoS is also an important aspect. In this context, the Closure just as important as the PET bottle itself.

With the ongoing industrialisation of the dairy industry, particularly in emerging countries, it can be assumed that Dairy products belong to one of the significantly growing categories in global food consumption. Lightweight, economical and environmentally friendly product packaging is essential for sustainable growth. At the same time, the demands on the Convenience continuous.

This is particularly important for products with a longer shelf life is a major challenge. The packaging must fulfil optimal aseptic and hygienic requirements and protect the contents from external influences or spoilage for at least the promised shelf life. At the same time, consumers in the „To-go“ time However, it is very important to Bericap that the products and their packaging are handy, light and easy to transport and, above all, resealable. Bericap acts as a competent partner with its solutions.

Meeting special requirements

As one of the world's leading closure manufacturers, Bericap supplies closures for dairy products in PET bottles and is a valued partner for the dairy industry in all major markets. Special requirements are placed on closures for long-life dairy products placed.

„While closures for fresh milk products ‚only‘ need to be liquid-tight due to their short shelf life, aseptically filled products require a liquid-tight closure. Additional protection against the penetration of microorganisms and the effects of light are of crucial importance,“ emphasises Christoph Thünemann, Group Director Communication and Marketing at Bericap .

For a long time, the choice of closure colour and therefore the differentiation of products at the PoS was severely limited: In order to achieve maximum opacity, specially coloured masterbatches had to be used to form a UV barrier.

Bericap has succeeded in creating a Optimum UV light barrier to develop the production of Screw caps in all colours is possible. The product range includes lightweight screw caps for 38-millimetre and 33-millimetre necks and offers numerous customised closure solutions for this market. The 33-millimetre size has now established itself as a new, user-friendly, weight-optimised closure (also for dairy products) in several countries.

Overcaps, decoration and customised closure designgn

For temporary sales promotions or long-term customisation of packaging, Bericap offers both Customised closure designs as well as Specifically designed overcaps on. They can be adapted to almost all closures available in the company's portfolio and then attached.

„One of the most important findings from market research and marketing theory is that the customisation of a product strongly influences consumer behaviour. It goes without saying that we support our customers in developing personalised and customised solutions to make their products stand out at the PoS. In addition to conventional printing on the top of the cap or embossing, we offer our customers Laser coding or as a novelty a Lenticular embossing on the headstock on. Depending on the inclination of the shutter, two different images can be recognised,“ explains Christoph Thünemann.

For curiosity - against counterfeiting

Lenticular technology is used to create a so-called lenticular image, which shows a different image depending on the viewing angle of the shutter. The technique is unique and difficult to copy. This type of embossing is therefore also a good option, Prevent counterfeiting. It can be used for a wide variety of fastener types[/infotext].

With extensive technical expertise, a global presence and a comprehensive service level, Bericap can support its customers worldwide in these areas. In addition to closures for PET or HDPE bottles, the closure specialist offers, in collaboration with partners Customisations for various beverage carton packaging on. These are applied to a beverage carton either before filling (pre-applied) or after filling (post-applied).