The trade magazine for the packaging industry
The trade magazine for the packaging industry
A drinks can that changes colour when it reaches drinking temperature - this is how Czech energy drink manufacturer Big Shock wants to attract new customers.
The manufacturer of energy drinks shows the effect on a 500 ml can in a limited edition, which above all Fans of video games is designed to appeal. Against a black background with prominent red and yellow graphics, a thermochromic panel in a loading bar style gradually transforms from yellow at room temperature to a bright green when the contents have cooled to the perfect drinking temperature.
Ardagh has developed the colour-to-colour effect in collaboration with CTI, a leading manufacturer of thermochromic printing inksused. Building on the success of Ardagh's thermal impact enhancement, which reveals hidden messages or designs at a specific temperature, the new colour-to-colour option uses special coloured inks to Accurately display temperature changes. At the same time, this method offers the opportunity to expand the graphic design in a variety of ways. With the limited games edition of Big Shock the aesthetics are only black, red and yellow until the can has cooled down - then the "green to go" finally appears - an allusion to traffic lights and the excitement of racing games
"The colour combination was a good choice," as Jan Kopriva, Marketing Manager at Big Shock, explains: "In the energy drink sector, we like the adventurous and the unusual, so the colour-to-colour thermo effect is exactly the kind of dynamic twistthat we want for our cans. Plus, our gaming community will love being able to see at a glance that their Big Shock is perfectly chilled and ready to drink."
Dirk Schwung, Sales Director at Ardagh Metal Packaging Europe, says: "We have many years of experience in supplying beverage outlets where consumption temperature is critical and are proud to be one of the pioneers in providing these exciting thermochromic can finishes. The Big Shock can looks fantastic and we'd love to see more adventurous customers take the plunge and incorporate a little thermal colour into their design."
Source: Big Shock
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