Blue Angel for reusable system from Sykell

In Berlin, Federal Environment Minister Steffi Lemke honoured Sykell with the German government's „Blue Angel“ eco-label for its sustainable and holistic „Einfach Mehrweg“ reusable system. Sykell's reusable system for food retailers and the catering trade offers an alternative to disposable packaging for to-go food and drinks, which previously had to be disposed of as plastic waste after use.

For consumers, the system is characterised by an innovative range of containers Designed to be as simple and user-friendly as the tried-and-tested deposit bottle system. After use, the Sykell containers can be returned to modern deposit and reverse vending machines in the same way as returnable bottles. The handover was hosted by Rewe, which as a system partner lending and return by 3,800 Rewe stores and is an investor in Sykell.

The island solutions that have emerged in some cases since the beginning of the year following the reusability obligation are to be replaced by the holistic approach of the Sykell reusable system can be avoided. The full-service system is aimed at food retailers, (system) restaurants and petrol stations.

„Our internal research has shown that reusable systems are only accepted by consumers if they are quick, convenient and easy to use. When developing our reusable system, we therefore orientated ourselves on the deposit bottle system that consumers have already learned to use. Our reusable containers can simply be returned like returnable bottles at modern vending machines operated by our participating partners. They are produced in Germany to ensure the highest product quality at all times. We are delighted that our high standards have been recognised today with the Blue Angel.“

Davide Mazzanti, CEO and co-founder of Sykell

Peter Maly, member of the Rewe Group Management Board responsible for Rewe stores, says: „Our open, deposit-based, user-friendly concept, which is suitable for various take-back infrastructures, best fulfils the provisions of Section 33 of the German Packaging Act: It is simple for our customers. It is practicable for our markets. It is efficient for all partner companies and logistics. Einfach Mehrweg‚ has the potential to set an industry standard. This approach of helping our commitment to sustainability to have a greater impact through a multiplier effect is important to us. Because it is good for the environment and for more reusable packaging in the future.‘

„Einfach Mehrweg“ combines various special features: It is the only system in Germany that enables Rewe to offer a comprehensive return service at the reverse vending machine or at the checkout. The coding of the „Einfach Mehrweg“ containers allows deposit clearing. And the containers are cleaned by an industrial rinsing system, which guarantees the highest level of hygiene in terms of consumer protection.

Source: Rewe