Optimise packaging with circulate by Reclay

With circulate by Reclay, the Cologne-based Reclay Group now offers a comprehensive service for evaluating and optimising the recyclability of packaging.
Silhouettes of different packaging sprayed on a wall symbolise the service circulate by Reclay Silhouettes of different packaging sprayed on a wall symbolise the service circulate by Reclay
Today, the right packaging needs more than just good design. (Image: Reclay Group)

With its digital tool circulate by Reclay, the Cologne-based Reclay Group now offers the option of optimising packaging in addition to assessing its recyclability.

Today and in the future, recyclability is an essential aspect when choosing the right packaging. This is because packaging that is as recyclable as possible helps to close material cycles and is also environmentally and consumer-friendly. The Reclay Group wants to support customers in this with circulate by Reclay and has also started to optimise packaging. launched a new product on the market.

Circulate by Reclay with four areas

With circulate by Reclay the Cologne-based company offers its customers a comprehensive service that is divided into four areas.

With circulate°insights customers not only receive detailed, cross-national monitoring of the respective legal situations, but also find comprehensive research of all customer-relevant markets in reports customised to their needs, which include not only the current legal situation but also the political situation and current topics such as single-use plastic.

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Twelve experts support the implementation

In addition, the experts from the Reclay Solutions team are available to companies in circulate°optimise available: Here, the potential of Reclay customers is constantly optimised and the best possible solutions are developed in order to adapt the packaging solution, which ultimately takes into account a wide range of requirements, ideally to the overall context and the strategic orientation of the company.

Even with circulate°expert the customer is in direct contact with the team of experts: after recording all parameters in detail, the experts not only create a digital twin of the packaging, but also a comprehensive, detailed result on recyclability.

Calculate recyclability yourself

Manufacturers who want to independently calculate the recyclability of their packaging can use the circulate°easy Platform: Registered customers can quickly and easily calculate the recyclability of their packaging themselves on a web-based platform with a personal login and also receive individual optimisation suggestions in order to make the best possible use of their potential for improvement.

„In times of the Single-Use Plastics Directive and the plastics tax, waiting for solutions is not an option for us.“ Sabrina Goebel, Head of the Consulting Division of the Reclay Group

[infotext icon]The Reclay Group is an international service provider in the field of recycling and materials management. With more than 170 employees at 12 locations worldwide, the medium-sized, owner-managed group of companies supports over 1,750 contract customers from industry, trade and commerce in achieving their environmental goals and fulfilling their product responsibility. The Reclay Group develops customised take-back and recycling systems for different types of waste, such as sales and transport packaging, and advises companies and governments on setting up waste systems. In addition, the Group manages the processing and utilisation of recyclates and thus supplies the economy with important secondary raw materials. The specialised subsidiaries cover the entire value chain of waste disposal and recycling - with the aim of keeping recyclable materials in a closed cycle for as long as possible. The owner of the group of companies founded in 2002 is Raffael A. Fruscio[/infotext].

SourceReclay Group