The beverage cans for the new range of premium health drinks from British drinks manufacturer „The Naked Collective“ are designed to reflect the company's „clean“ philosophy. They were developed in collaboration with Ardagh.
With its non-alcoholic „So.Beer“ lager beers and isotonic „Mude“ drinks, The Naked Collective is aiming to health-conscious consumers and positions its beverage brands with the following philosophy „Plants. Vitamins. Water. Nothing else.“ in the premium segment. The So beers with pale lager and grapefruit flavours are enriched with minerals and complex B vitamins that are naturally produced during the brewing process, while the Mude range is built with vitamin-based functionalities.
Clear can design with effect
The focus on health and simplicity as well as the premium positioning is to be reflected in the clear lines of Ardagh's tall, slim 33cl Sleek tin, which The Naked Collective has adopted for its entire range. The Mude cans all have a white bowl and a blue tab, and each of the five flavours is a Individual colour with effective colour gradient assigned. The beverage cans are characterised by clean pastel shades on a striking black background, while a special matt finish from Ardagh ensures that they stand out from existing health drink designs.
The packaging was developed in collaboration with the British Ardagh graphics team developed. „The team at Ardagh were excellent. The level of support, responsiveness and general feeling that we were working with a true partner made the whole process a pleasure. “, explains Niall Phelan, the founder of The Naked Collective.
Dirk Schwung, Sales Director at Ardagh Group's European metal beverage business unit adds: . „We are proud to have supported The Naked Collective in the development of this fantastic aesthetic, which is the Premium product communicated inside. As the aluminium can is infinitely recyclable, it's also great to see that our packaging contributes to this customer's clean, minimalist philosophy and carbon-neutral attitude.“
The Naked Collective's range of drinks will be launched in the UK and Ireland from July.
Source: Ardagh
