Click'n'Display: digital configurator for display solutions

With the Click'n'Display configurator from Thimm, standard displays can be designed and customised to individual requirements in just a few steps. Customers receive a clear visualisation of their desired displays right from the start, which are also quickly available.

„The demand for standardised displays in all possible application and quantity ranges is enormous. With the configurator, we can optimally visualise the wide range of variation options for our customers, even with standard solutions - and completely digital. This allows us to utilise our consulting expertise and involve our customers in the development process of their displays even without a personal appointment. This is just An enormous advantage in times of pandemic„, explains Michael Weber, Head of Corporate Strategy and Marketing at Thimm Groupe. 

Creating a standard display is done in just a few steps with Click'n'Display: Firstly, information about the product such as size and weight as well as the type and number of products to be placed is entered. Based on this data, the tool suggests various Display variations from the standard range before.

„In the configurator, we start directly with a clear simulation of the display, which can then be customised to the customer's products and specifications,“ says Weber. Visual factors such as the required communication area on the display and economic factors such as optimum space utilisation are included in the development of the standard display. The data of the finished display is automatically transferred to the CRM system and triggers the further development process. In this way a sample of the desired display after just one day be sent to the customer.

Display

Click'n'Display in use at Bremer Spirituosen Contor

For the positioning of its products at over 3500 retailers, the Bremer Spirituosen Contor on the standard displays from Thimm. This is because the specialised wholesaler of spirits, champagne, sparkling wine and wine and importer of international premium spirits also sells special exclusive and private labels itself in the retail trade. The advantage of using the Click'n'Display configurator for him is not only the various visualisations of the existing display options, but also the fact that adjustments are illustrated on the display and their effects on space utilisation efficiency and costs are shown directly.

Further expansion of the configurator is planned, according to Thimm. In the future more modules for standard displays will be added to the portfolio and the visualisations of the products and displays will be Customised design become.

SourceThimm

Marketing and design - More news