Anja Siegesmund leaves the BDE
Change of leadership at the BDE: Executive President Anja Siegesmund hands over her office to Vice President Matthias Harms on 31 January 2026.
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Consumers lay the foundation for the successful recycling of packaging waste from private households by separating their waste. However, a recent survey conducted by YouGov on behalf of the "Waste separation works" initiative shows that consumers often lack knowledge about how to separate waste correctly. Netto and "Mülltrennung wirkt" are launching an educational campaign to change this.
Separating waste means protecting the environment. However, many consumers still have gaps in their knowledge about the correct disposal of packaging waste. "Waste separation works" is therefore working together with Netto brand discount to the Information directly on site in the 4,280 Netto shopsSince 13 June, the food retailer has been informing its 21 million customers every week about separating packaging with new campaign motifs. The aim of the joint campaign is to encourage more recycling and thus support active environmental protection in everyday life.
Consumers often don't know the rules
Empty yoghurt pots should not be stacked inside each other, but disposed of individually in the yellow bin or yellow bag. And used toothbrushes belong in the residual waste. These Only 41 per cent of Germans know the rules of waste separation. This is the result of a recent survey by the "Waste separation works" initiative. Netto Marken-Discount is committed to reducing waste and, where possible, wants to reduce the amount of waste from its own-brand products. packaging, reduce it, make it more recyclable and make it increasingly from recycled material. manufacture.
"Sustainable behaviour is important to us. That's why we are launching our joint awareness campaign in our shops in mid-June. In this way, we are enabling more recycling in German households and helping to conserve resources."
Christina Stylianou, Head of Corporate Communications at Net
The Recycling packaging waste helps to preserve valuable raw materials and protect the climate. Correct waste separation is a prerequisite for this.
"Our survey shows that the majority of Germans know that recycling packaging protects valuable resources and the climate. However, too many consumers are still unaware of the rules for correct waste separation. Together with Netto, we are showing them how it works while they are shopping."
Axel SubklewSpokesman for the "Waste separation works" initiative
This year, Netto is presenting the "Waste separation works" initiative in the Summer and autumn packages of advertising space and communication channels in its nationwide branch network. Posters, display stands, showcases, colourful and with humorous claims: customers receive here concrete tips on how easy it is to separate waste correctly. can make a contribution to climate and resource protection.
Source: "Waste separation works"
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