What is the right packaging strategy? The British consultancy DUO has come to the conclusion that the right material is the most important factor. The coronavirus pandemic has made a big difference to this.
At the beginning of the year, when the British packaging consultants published their study on the The future of packaging Corona was still a long way off for Europeans. Developments in recent months have also brought such serious changes in terms of packaging that DUO felt compelled to launch a Covid-19 update to publish his study.
The study shows how Changes in consumer behaviour and market trends brands to rethink their packaging strategies. To this end, 100 high-ranking retail and business experts were surveyed to identify the trends, challenges and opportunities for companies' packaging strategies over the next decade. Even though the figures were only collected for the UK market, the answers are likely to be similar here in Germany.
Covid-19 brought new challenges
This is because retailers in Germany, Austria and Switzerland also had to switch to e-commerce in city centres, while online retailers had to cope with increased traffic, which in some cases exceeded demand.
Duo's Future of Packaging research found that 45% of companies believe that the „type of packaging material“ is the most important factor today, which influences the packaging strategies. When looking at the strategies for the next decade, this proportion rose to 57%.
Sustainability is becoming increasingly important
The Covid 19 effect is particularly evident here. 40 % of companies now also believe that increased consumer demand for more sustainable packaging materials will have the biggest impact on their packaging strategies. will have.
In addition, more than half (53%) of respondents believe that „reducing environmental impact“ will remain the most important factor in determining packaging strategies over the next 10 years, suggesting that change is on the horizon.
The complete study can be downloaded from DUO downloaded directly become.
