Increasing demand for gift packaging

Today is World Gratitude Day. A leading manufacturer of gift packaging has announced that this is a fitting occasion: Saying thank you is back in fashion. And Corona is not innocent of this.
(Image: Karl Knauer Group)

A thank you as a sign of appreciation and solidarity: in the coronavirus crisis year, „saying thank you“ is apparently back in fashion. One of the leading manufacturers of gift packaging is reporting an increase in the production of gift boxes and is currently preparing for the Christmas season.

At the Karl Knauer Group in Biberach, Baden-Württemberg, the machines are no longer standing still. And the current corona crisis is not entirely innocent of this. According to the company, the growth in the gift market is primarily due to the pandemic. Many company and business leaders apparently feel the need to express their appreciation to employees, colleagues and customers.

(Image: Karl Knauer Group)

The options for customising gift boxes with high-quality designs are becoming increasingly diverse. Gift packaging manufacturers such as Karl Knauer are seeing a high level of interest in customised variants with embossed logos, particularly in the beverage segment. Special editions with selected design variants are also very popular.

Source: Karl Knauer Group

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