Win Creating Images gives the dm brand réell'e a new look. Modernisation was the focus of the relaunch of the cosmetics brand for colouring and tinting. In future, the réell'e product range will also be supplemented by a new sub-brand, réell'e-Expert, which is characterised by a particularly gentle formula.
Win Creating Images developed the concept and logo, realised the shoot and implemented the new packaging. For the réell'e relaunch, the trend and packaging agency placed particular emphasis on a bright, colourful appearance, the approachability and friendliness of the dm-brand and make it appear more modern. The striking colour code helps customers to find their familiar products again and ensures an overall calm shelf appearance.
With the launch of réell'e-Expert, the design is to be the special protection and care technology emphasise. The range has a visually reduced and light-flooded effect, with bright, golden and white colours and a strong presence of the model. Both the shoot for the relaunch of réell'e and the launch of réell'e-Expert were characterised by a strong presence of the model. Focus on naturalness. Win Creating Images draws on years of beauty expertise: agency founder and owner Cathrin Jo Ann Wind shoots the models herself.
SourceWin Creating Images
