The Recreate Packaging 2018 design competition has been launched and this year invites students and professional designers to create innovative food packaging for children.

Registration for Recreate Packaging is now available at http://www.recreatepackaging.com possible. The closing date for the competition organised by Stora Enso is 22 December 2017.

Stora Ensos Design competition Recreate Packaging has been held since 2012 and looks for new packaging ideas and solutions based on renewable fibre raw materials. For the current edition of the competition, the designers have the task of developing new approaches for Food packaging for children to develop an appealing, funny and entertaining programme for the children. Overall product experience should make this possible.

To enable participants to try out ideas and create samples, Stora Enso provides them with a comprehensive Material package with high-quality packaging paper and cardboard. In spring 2018, the entries for Recreate Packaging will be judged by a panel of experts. The 1st prize in both the student and professional categories is endowed with 5,000 euros each. There is also a Children's Favourite Prize worth 2,000 euros, awarded by a children's jury, and an Audience Award worth 3,000 euros, the winner of which is determined by voting on the competition website.

Packaging for the younger generation wanted

„Modern, active families are constantly on the move, and children have a major influence on the Purchase decisions„, explains Annica Bresky, jury chairwoman and head of Stora Enso's Consumer Board division. „Therefore, it is not easy to make packaging that is not only attractive to children and parents but also to retailers. As the younger generation makes very conscious purchasing decisions, packaging needs to be practical and fun, offer easy access to food and encourage healthy eating and sustainable lifestyles. We look forward to new creative ideas on how to maximise product experience, form and function with cartonboard.“