Optimised design of the Pasta Classica from Hilcona

From October 2019, Hilcona will be presenting the Pasta Classica range in a new, fresh packaging design. The simple manufactory look is intended to emphasise the „market freshness“ character and the naturalness of the products.

Retailers benefit from easier handling thanks to the Optimised stability dbag, the impactful look with Optimum product visibility and thus increased attention at the POS, which Impulse purchases promotes.

Even in its new packaging, Pasta Classica offers consumers the usual good flavour thanks to fresh, high-quality ingredients. They can also continue to rely on the familiar Hilcona Besseresser guarantee.

High-impact packaging design

The new Doy stand-up pouches presents the Hilcona pasta classics such as tortelloni, gnocchi and co. in the best possible way: retailers can place the products more easily and in a more stable position, thus ensuring that the products are always available. Even more appealing block formation on the shelf.

The main elements of the high-impact design are the illustrations of high-quality, market-fresh ingredients and the manufactory character, which is emphasised by the Parchment look of the packaging and the handcrafted-looking font. A Large viewing window reveals the product and thus creates curiosity and encourages impulse purchases.

Another plus for retailers: New inserts for the shelf rails, which draw consumers' attention to the new design, ensure additional attention at the POS.

Easier handling and orientation on the shelf

For easier shopper orientation and more sales, all information such as preparation time or the Hilcona Better Eater Guarantee is clearly displayed on the front of the bag and illustrated with icons. A 3-step preparation recommendation and a link to the online recipe database, where connoisseurs can discover creative recipes, provide even more inspiration for cooking at home.

In the kitchen, the new packaging makes handling even easier. Thanks to the double-sided easy-open mechanism the pack is very easy to open without scissors. The pasta is also particularly airy in the bag. This means: no sticking or crushing, but an appetising appearance.

Market-fresh enjoyment thanks to high-quality ingredients

It's not just the Hilcona Better Eater Guarantee with 100 per cent free-range eggs, no flavour enhancers and no preservatives that reflects Hilcona's high quality standards - the recipe also impresses pasta fans: a thin but firm to the bite dough envelops the creamy fillings.

All filled varieties are enhanced with a high-quality extra ingredient such as pine nuts or sun-dried tomatoes - making every bite a delight.