Advertising for size-optimised packaging, because packaged air is far too expensive

DS Smith promotes size-optimised packaging in the white paper „Empty Space Economy“. This could save 25 per cent on packaging costs. However, a survey of global companies revealed that this issue was not at the top of the list of priorities.

30. January 2019

Packaging that is too big (Image: DS Smith)

Packaging is far too large and mainly contains filling material. (Image: DS Smith)

We've all been there: a large parcel is delivered. But the delivered product is much smaller. What remains after opening is mainly rubbish. According to business experts, however, a study conducted by packaging and display manufacturer DS Smith with Forbes Insights has revealed that more precisely fitting packaging could save around a quarter of packaging costs.

The packaging sent out by their companies is at least twice as large, admit 34 per cent of the managers surveyed for the study. They confirm that Size-optimised packaging money could be saved. The volume of savings in packaging costs is estimated to be at least 25 per cent. In absolute figures DS Smith of a sum totalling 46 billion US dollars to be saved.

Only a few companies want to introduce size-optimised packaging

In addition to the cost benefits, the positive effect on the environment also speaks in favour of less air in the packaging. „Every year, at least 122 million tonnes of CO₂ is emitted unnecessarily, which is roughly equivalent to the annual CO₂-emissions of Belgium, Pakistan or Argentina,“ writes DS Smith. Nevertheless, the challenge of more suitable packaging is not given high priority by management. Only 36 per cent have a Checking the empty space in their product packaging, and only 34 per cent have considered introducing optimised packaging solutions, the study found.

„Sustainability and avoiding packaging waste are important issues for online shoppers today. Excess packaging material and empty space in a delivered box frustrate customers and create a negative brand experience.“
Anja Röhrle, Marketing & Communication Manager at DS Smith Packaging

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Anja Röhrle, Marketing Manager at DS Smith Packaging, advises companies to take a holistic approach to the challenge of optimised product packaging. The problem needs to be considered as early as the production stage and taken into account as a requirement right through to delivery. Less empty space in packaging also increases product safety. Better packaged products move less in the packaging and are therefore better protected against damage. DS Smith Packaging offers, among other things, the automated packaging system „Made2Fit“ offers a solution for these tasks.

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