From Hanau to New York: Award for perfume packaging

When you pick up Dolce & Gabbana's men's fragrance „K“, you get it out of packaging from Germany. This has now been recognised by the Fragrance Foundation.

When you pick up Dolce & Gabbana's men's fragrance „K“, you get it out of packaging from Germany. This has now been recognised by the Fragrance Foundation.

The packaging for Dolce & Gabbana's men's fragrance „K“ from Shiseido was honoured. The perfume bottle is kept simple. Rectangular, made of clear glass with black print. The special feature, however, is the cap. A golden crown. Made by hand, each one is unique as it is coated with particles of 24-carat gold and then aged to create a distinctive patina.

Not the bottle, but at least the outer packaging comes from Germany. The Model group from Hanau was allowed to contribute the outer packaging for this successful bottle, which it proudly points out in a press release today. A royal blue cardboard box plays with the light blue colour of the perfume. The motif of the golden crown can also be found here, as a relief with an impressive depth effect. The technique used is very sophisticated. Sculptured embossing tools create a three-dimensional effect and thus a tactile and visual experience.

The packaging is made of high-quality cellulose cardboard from sustainable production and is 100% recyclable.

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Source: Model Group

 

https://packaging-journal.de/model-gruppe-von-industrieguetern-bis-zu-edlen-dueften-perfekt-verpackt/