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Gillette switches to displays made from Silphie paper

More and more companies are switching their paper packaging to the resource-efficient Silphie paper. Gillette and Gillette Venus have now joined the ranks, using sales displays made from the material from December 2021.

More and more companies are switching their paper packaging to the resource-efficient Silphie paper. Gillette and Gillette Venus have now joined the ranks, using sales displays made from the material from December 2021.

Back in April 2021, Gillette and Gillette Venus made the switch to new, more sustainable packaging for all system razors, saving 545 tonnes of plastic in Europe every year. Now Gillette is taking the next step towards sustainable shaving and is using Sales displays with newly developed paper made from silphia plant fibres for the first time from December 2021.

Rethinking paper

Brands are called upon to make a big difference in terms of the company's carbon footprint, rethink the status quo with regard to the packaging materials used - and this also includes the sales displays. Together with the environmental service provider PreZero, which has driven the development of the new type of silphie paper with the OutNature brand together with P&G, the idea was born to use the innovative material for sales displays.

The new sales display (Image: Procter & Gamble Germany GmbH & Co Operations oHG)

The Silphie paper is Particularly resource-efficient and can be used in a wide range of food and non-food applications. The fibres of the Silphie plant form the basis for the new type of paper with a proportion of at least 35 percent. Regional silphia cultivation reduces transport routes and the associated CO2 emissions. In addition, little water and energy is consumed in the preparation process and the fibres are extracted in a without the use of chemicals instead.

Display

Sustainability in everyday life

In addition, the Silphie plant also offers a sustainable perspective for farmers, as, among other things insect-friendly is in the ground CO2 stored and protects it from wind and water erosion. The robust, perennial energy plant has so far been used exclusively for the production of biogas. OutNature has succeeded, separate the plant fibres using a biothermal process prior to bioenergy production. The PreZero brand harnesses the Silphie plant as a new raw material produced in Germany that is revolutionising the paper and packaging industry.

Sustainability is particularly important for products that are in daily use by millions of consumers worldwide. Against this background Procter & Gamble We have also set ourselves clear sustainability targets: „As the industry and market leader, we are aware of our responsibility to play a decisive role in this, to promote the topic of sustainability in the Shave Care sector. Together with our partners, we are doing everything we can to make a contribution to environmental and climate protection. Because we know that: Time is of the essence,“ says Gabriele Hässig, Managing Director Communication and Sustainability in Germany, Austria and Switzerland (DACH).

Source: Procter & Gamble

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