Milka Alpine milk is the cheat pack of the year 2025
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As part of the European Green Deal, the digital product passport is intended to provide consumers with comprehensive information on the production and origin of a product. The GS1 barcode network sees itself as a suitable candidate to implement the plans.
Europe is to become the first climate-neutral continent by 2050. This is the aim of the „European Green Deal“, which the EU Commission has presented as a roadmap for dealing with the challenges of climate change and environmental protection. One component of the planned regulation on the ecodesign of sustainable products is the introduction of a digital product passport (DPP). This contains all relevant information about a product along the respective supply chain.
Principles for digital product passports adopted
Specifically, the digital product passport will in future document all components of a product as well as its composition and origin, thus ensuring greater transparency. The entire life cycle of physical products is considered, including intermediate stages and materials - starting with the extraction of raw materials through production and utilisation to reuse. The draft regulation makes several references to ISO standards and global open standards with regard to conformity and interoperability for the digital product passport.
Unambiguous product identification is seen as a fundamental element for traceability in the supply chain, not least according to a report by Deloitte on the „Impact of international open standards on the circular economy in Europe“. „As a neutral organisation, GS1 fulfils precisely these requirements, which is why basic principles for a possible data architecture of the digital product passport have already been jointly defined under the umbrella of GS1 in Europe, among other things„, says Thomas Fell, Lead GS1 Germany.
Impact on global supply chains
The DPP has a global impact on trade and affects all companies that import products into Europe, manufacture them there or put them into operation. Only a few sectors such as food, animal feed and pharmaceuticals are excluded. The initial focus is on batteries, textiles, consumer electronics and construction products. Here, too, the possibilities of using established GS1 standards for end-to-end communication and data transmission can prove useful with regard to the industries mentioned.
Source: GS1 Germany
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