H.B. Fuller joins the 4evergreen Alliance

The guidelines issued by the Confederation of European Paper Industries (Cepi) The cross-industry alliance, which was established to promote the Improving the recyclability of fibre-based packaging in.

The initiative brings a network of around 90 organisations and stakeholders from the entire packaging value chain to drive innovation and develop guidelines for the future of fibre-based packaging. The aim of the alliance is to increase the recycling rate for fibre-based packaging to 90% by 2030.

„Collaboration across the supply chain is essential if we are to achieve change. Sustainability is a central pillar of our business strategy and we are joining the 4evergreen Alliance to expand our collaboration with a wide range of companies.“

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Elizabeth Staab, Global Sustainability Manager at H.B. Fuller

Adhesives are a very small and often invisible part of the end product of fibre-based packaging, and yet an important factor for performance. During the life of the packaging, the adhesive maintains the integrity of the packaging and the brand throughout the supply chain.

According to information from H.B. Fuller the sustainable Sesame Fibre-based e-commerce tear tape. In contrast to standard plastic technology on the market the patent-pending tear tape adds fibres to the recycling stream. This solution is over 80 per cent bio-based and uses a PEFC-certified substrate from sustainable sources.

Source: H.B. Fuller