To mark the agency's 25th anniversary, Hajok Design is presenting a project that combines almost all of the Hamburg-based brand agency's expertise: for the creation of #stillthirsty Gin, vFrom the idea to the naming, design, final artwork, printing and labelling, everything in this project was 100 per cent in the hands of the Hajok team.
Hajok has been creating packaging design for a quarter of a century. The agency based in Hamburg-Winterhude creates brands for start-ups, national companies and international corporations and launches and relaunches portfolios with up to 2,000 products. The agency took the anniversary as an opportunity to create a very special gin. From the idea to the naming, design, final artwork, printing and labelling, everything in this project was 100 per cent in the hands of the agency. Hajok Teams.
Gin #stillthirsty was created in Hamburg's oldest distillery, Elmendorf, with a great deal of passion and craftsmanship. Based on the origins of the managing directors Madeleine Lindner and Klaus P. Hajok Rooibos from South Africa and pine needles from Baden-Württemberg two of the total of 10 botanicals.
„The name #stillthirsty describes the fact that even after 25 years we are still thirsty for more. We love to think outside the box and are bursting with creative ideas. We work hand in hand for our customers and offer all disciplines under one roof. We have a strong team spirit and take great pleasure in our work - all of which is combined in this special project.“
Klaus P. Hajok, Agency founder
The content of the gin's label combines the history of the agency with a look to the future. Fittingly, it was designed designed with handcrafted printing and contemporary typography. Madeleine Lindner, who has been shaping the agency with her creative ideas as Managing Director for the past year, is also delighted with the result of this project.
„The neon-coloured neck labels are not only a high-contrast eye-catcher, they also represent the diversity of our personalities and our work. The highly embossed label and the cyan-coloured handwriting of Klaus P. Hajok are unseen, bold and embody one of our favourite mottos: design is rock ‘n‘ roll on white paper.“
Madeleine Lindner, Managing Director
Founded in 1997 by designer Klaus P. Hajok, the company is one of Germany's leading brand and design agencies and today employs 50 experts in the disciplines of brand strategy and consulting, naming, packaging design, final artwork and production support. Its customers include Adelholzener, Colgate-Palmolive, Melitta, Essity, Rewe, Schwartau, Stollwerck and Unilever.
Source: Hajok
