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Henkel plans to merge the Laundry & Home Care and Beauty Care divisions into a new business unit: Henkel Consumer Brands. Further investments in the development of recyclable packaging are planned for the future.
The area is all consumer brands across all categories under one roof, including the hair salon business alongside well-known brands such as Persil and Schwarzkopf. With the new division, Henkel is creating a multi-category platform with sales of, according to its own figures around 10 billion euros in sales. The new organisation is to be established by the beginning of 2023 at the latest.
Investment in packaging development
The merger of the two divisions is intended to create economies of scale for Henkel and make it more efficient and agile. Synergyn are expected in areas such as administration, sales, marketing and supply chain. At the same time, higher and more targeted investments are to be made, for example in the digitalisation of research and development, but also in the area of Sustainability in the development of recyclable packaging.
„We will bundle our strengths in the consumer goods business and thus create a strong, integrated business unit as the basis for further profitable growth. The new, integrated Consumer Brands division offers clear advantages for Henkel, our shareholders, customers and teams. We are also well positioned to actively shape our future in a highly dynamic industry,“ says Carsten Knobel, CEO of Henkel.
Henkel also announced the preliminary figures for the 2021 financial year announced. Accordingly, the Group's turnover rose to 20,066 million euros, with organic sales growth of 7.8 per cent. The division Adhesive Technologies recorded sales of 9,641 million euros.
Source: Handle
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