
Legal requirements and the expectations of end consumers and retailers are constantly presenting packaging manufacturers and suppliers with new challenges when it comes to shipping goods. With its portfolio of industrial adhesives, Henkel offers a wide range of solutions for the challenges of e-commerce.
With its range of Adhesives and functional coatings for e-commerce packaging offers Handle a comprehensive portfolio of products and services that meet the requirements of packaging manufacturers and processors as well as retailers and fulfilment centres. In addition, the company supports its customers along the entire value chain in achieving their sustainability goals.
„In today's e-commerce environment, virtually any product can be sold online worldwide, which brings with it an incredible variety of challenges and requirements. Whether it's easy and reliable processing, safe transport, sustainable logistics or an outstanding customer experience, Henkel looks at every step of the value chain to deliver the right adhesive or coating for our customers“ needs."
Eike Dominiak, Global Business Development Manager e-commerce packaging at Henkel
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From retailers and fulfilment centres to machine manufacturers for demand-driven and automated e-commerce processes and material and equipment manufacturers for e-commerce packaging, Henkel supports its customers and partners at every stage of the value chain. The e-commerce industry is also characterised by the driven by increasing customer demand for sustainable packaging solutions. The company is therefore focussing on the Providing sustainable solutions that ensure better recyclability and help to optimise logistics, for example, through customised e-commerce packaging in the right size.
Protection and security
Henkel's adhesives and coatings fulfil the most important requirements. Requirements of the e-commerce industry such as hotmelt and heat-sealing solutions for automated e-commerce packaging or improved efficiency in order processing in fulfilment centres. The solutions also enable Tamper-proof packaging thanks to high fibre tear resistance, easy opening and resealing of packaging at the end consumer and protection against damage to the packaging through impact resistance and barrier function.
„Compared to traditional retail, the e-commerce process is much more complex and involves more steps in the value chain. Both the packaging and the goods are exposed to greater risks during transport, as they have to be handled up to 20 times more often. Our adhesives and functional coatings are specifically designed for use in low-temperature, high-volume environments to ensure quality and reliability at every stage of the e-commerce journey, reducing the risk of returns and increasing customer satisfaction.“
Scott Farber, Director Market Strategy Paper Solutions at Henkel
Sustainability is an integral part of the development and production processes at Henkel and is demonstrated to customers, for example, through life cycle assessments (LCAs). These illustrate the overall environmental impact that arises during the manufacture of products. The company also works closely with partners along the entire value chain, from paper and packaging manufacturers, machine manufacturers and fulfilment centres to recyclers and specialised institutes.
The company's water-based EPIX coatings are an innovation that makes it possible to Paper packaging can behave like plastic and still be recycled to be. They provide a barrier against moisture during transport and can keep grease and oil away from expensive shipping goods.
When shipping valuables in paper or cardboard shipping bags, the packaging can play an important role in preventing theft and tampering with the packaging. It can also be crucial in enabling easy and reliable unpacking for the customer. Technomelt adhesives from Henkel create a strong fibre tear to ensure that e-commerce products reach the customer safely - and simultaneously indicate when a package has been opened prematurely. The PSA adhesives can be processed with all standard application devices and withstand the extreme temperature requirements in fulfilment and distribution centres.
With almost one in four parcels ordered online being returned, packaging design and its role in optimising the supply chain is becoming increasingly important. In addition to temperature-resistant packaging, the Henkel's pressure-sensitive adhesives facilitate the return of packaging by integrating an adhesive seal and a resealable strip. This enables customers to return parcels safely and conveniently and reuse packaging to reduce waste and resources.
E-commerce solutions for retailers
Henkel's hot melt adhesive solutions enable companies to fully utilise the cost and productivity benefits of automated e-commerce packaging. The Technomelt E-COM portfolio includes innovative carton sealing adhesives that maximise the Improve productivity of on-demand packaging technologies by speeding up processes, saving costs and improving sustainability. The company is expanding its innovative adhesive portfolio with the latest application know-how and expertise in the optimisation of automated packaging processes.
Another solution to support packaging automation in fulfilment centres is the use of Paper packaging with pre-applied heat-seal coating. These coatings enable efficient and fast packaging and sealing of on-demand parcels without additional materials such as adhesive tapes or adhesives, as the applied coating is activated by heat.
Henkel's EPIX technology was used to develop a mailing bag consisting of paper and a lightweight cushioning material that protects the products during shipping. The padded mailing bags not only ensure that orders arrive undamaged, but are also fully recyclable and certified as recyclable by How2Recycle, OPRL and the cyclos-HTP institute. This technology has already been successfully introduced by major e-commerce providers in North America and Europe and has exceeded the one billion parcels sent mark.
„The EPIX padded envelopes have significantly reduced the number of shipping complaints we receive. We have not received any complaints about damaged books, which is a real advantage. We used to get far more complaints about the book covers.“
Lee Hewitt, Operations Director at Charlesworth Press
Source: Handle
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