Horst Bittermann is the new President of „Pro Carton“. The Head of Marketing at Mayr-Melnhof Karton (MM Karton) was elected at the industry association's Annual General Meeting at the beginning of June. He replaces Roland Rex, who headed Pro Carton for eight years.
Horst Bittermann is a sales and marketing expert. He can look back on 25 years of professional experience in various industries. Since 2008 he has been in his current position at MM Cartonboard. The company is regarded as a leading Manufacturer of coated recycled cardboard with a significant position in virgin fibre cartonboard and recycled liner in Europe.
Emphasise the advantages of the sustainable material cartonboard
Bittermann is supported by Per Carton as a good choice, because the association will increasingly focus on the Advantages of the sustainable packaging material cartonboard wants to communicate. „We need to express this natural and sustainable character of our products with even greater determination,“ the new Pro Carton President is quoted as saying. He adds: „Cartonboard as a material is made from renewable resources, is biodegradable and almost completely recyclable - all of these characteristics are embodied by the Circular economy that we should strive for in all areas.“
