
International networking in the brewing and beverage industry will once again be possible at BrauBeviale in Nuremberg from 28 to 30 November. The trade fair's supporting programme and various focal points in the exhibition halls will also focus on topics that are of interest to the industry.
„We can already say that we are very satisfied with the exhibitor bookings at this BrauBeviale, because BrauBeviale is back in its old strength after a four-year break and is once again presenting itself as a reliable partner to the industry.“
Andrea Kalrait, Exhibition Director BrauBeviale
The high level of bookings confirms that the need for dialogue and the presentation of one's own products and their benefits for the modern brewing and beverage industry is indispensable in the suppliers' sales strategy. In particular, the exhibitor presence documents the status of the trade fair as a European meeting place for the brewing industry and the wine, sparkling wine and spirits industry:
With a share of 49 per cent of the total number of exhibitors are manufacturers from Germany once again in full force. The exhibitors from Europe are in no way inferior and, with a share of 42 per cent, will be presenting a broad market overview of what European manufacturers of raw materials, machine technology and components for the beverage industry have to offer.
88 per cent of exhibitors classify themselves and their products in the exhibitor database as suppliers for the brewing industry. The wine, sparkling wine and spirits industry, which is served by 67 per cent of exhibitors, is in second place in the industry classification ranking.
Space for young talent
Now, for the first time, a dedicated area for junior staff, trainees, students and career starters. With the Young Talents Camp, the trade fair team of the BrauBeviale in Hall 7A for networking activities. There, young professionals will receive an individually tailored programme over the three days of the trade fair: Ttopics in the programme include reverse mentoring, a networking roundtable with HR experts, insights into the everyday life of an influencer and practical examples for the use of AI in fermentation control and background information on the development of beverage innovations. It is therefore essential that all school pupils, students and junior staff in companies pay a visit.
Trade visitors should take note of all the offers in the supporting programme. The BrauBeviale Forum in Hall 1 will provide experts with a wide range of topics during their visit to the trade fair. Raw material supply in times of climate change, case studies on CO2 recovery or the effects of the new packaging law.
The Export Forum German Beverages on 30 November from 10:00 to 13:00 in the BrauBeviale Forum promises new impetus for all export-oriented trade fair visitors. One topic in this programme is the question „Growth continent Africa - Does the market need German beverages?“ The concept of this programme component in the supporting programme - included free of charge in the trade fair ticket for the first time - is explicitly aimed at the sales and marketing teams of beverage producers.
Networking and awards
In addition to the special areas for the wine and cellar industry or for logistics experts, the tasting areas are sure to be popular attractions: The Craft Drinks Area in Hall 6 is not only a worthwhile destination for beer experts. At five different bars, they will discover new flavour experiences in professional tastings for beer, wine, spirits and AfGs. In addition, the Annual European Beer Star award ceremony on 29 November 2023 will appeal to numerous visitors. This will show which breweries scored highly with the EBS jury in the 74 categories. The subsequent Night of the Winners offers the opportunity to taste these beers.
FoodBevMedia's World Beverage Innovation Awards recognise innovations in the beverage industry as a whole: On 28 November 2023 at 16:00, 23 winners from all areas of the beverage industry will be chosen. Categories in the awards ceremony include environmentally friendly packaging, sports/energy drinks and innovations in ingredients.
Source: BrauBeviale
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