In order to be prepared for the future and offer customers the best solutions, the adapa Group is investing 50 million euros in important projects for the Group. The focus is also on the corporate structure.
The adapa-The „#Future is created through action“ strategy is the result of collaboration and a shared understanding at Group and local level and has led the Group to where it is today: better coordinated and closer as a team. This results in numerous advantages for customers. The pooling of many years of experience and the expertise of the entire Group as well as teamwork has led to a optimised corporate structure led. This action-orientated strategy is underpinned by substantial investments in the past and in the future, with around 50 million euros will flow into the printing and extrusion sectors in particular. These investments are a sign of the mutual trust that the Group, together with its investors, has in the future.
At the heart of the strategic vision, which is essentially based on four pillars, is the company's commitment to revolutionising the approach to customer service in order to ensure the claim „Our best for your goods“. The aim is to become the most important partner for all potential projects through customer proximity, regardless of whether they come from existing or potential customers. Sales & Customer Care and Research & Development are aligned to market needs and product focus areas - everything has been streamlined to ensure a Optimised delivery, shorter lead times and greater overall efficiency to reach.
Another integral component of the Group's overall strategic vision is a comprehensive, consistent focus on sustainability, with clearly defined goals that are based on the four pillars: purpose, people, planet and prosperity based. One important measure is the integration of the Product Sustainability department into the Research & Development department, which reports directly to the CEO. In this way, adapa Group ensures that its product portfolio is optimally aligned with the needs of the market and can react even faster to current, changing requirements. As a pioneer and driving force in the development of design for recycling solutions, the company offers Resource-saving alternatives to conventional packaging The company offers a range of products, such as paper-based materials for the confectionery segment, which are working closely with customers to drive the transition to circular models in the area of flexible packaging solutions. The declared aim is not only to manufacture products that are suitable for recycling, but also to reduce the environmental impact in terms of resource savings, waste, etc.
With all these measures, the adapa Group is emphasising its strong position and, together with its investors, believes it is ideally equipped for future challenges.
„Our strategy is the result of close collaboration, mutual support and shared values throughout the Group, which extends to the local level. This has led us to where we are now: A strong team adapa that harmonises excellently, takes responsibility and acts with the future in mind.“
Juan Luís Martínez Arteaga, CEO of adapa
Source: adapa
