A new packaging for meat in the self-service counter, which Kaufland is currently developing, uses 70 per cent less plastic. The retail chain, which is part of the Schwarz Group, will be the first to present its packaging for minced meat in the new form from autumn this year.
125 tonnes Plastic per year Department store The new packaging will, according to the company, save on the minced meat item alone. Instead of being packaged in a plastic tray, the minced meat is now packaged in a Cardboard packaging which are offered with a thin Plastic film is lined. The cardboard and film parts of the packaging can later be separated and recycled. The packaging is labelled with instructions for customers on how to separate the components.
„Minced meat is one of the best-selling foods in our self-service meat department. That's why it was particularly important to us to find a sustainable solution here that would make a big difference in a simple way.“
Robert Pudelko, Head of CSR Purchasing Germany
Cartonboard is made from renewable raw materials
The new Minced meat packaging not only uses less plastic, Kaufland emphasises, the cardboard is also made entirely from renewable raw materials. The fresh wood is to come from FSC-certified cultivation. The plastic for the Barrier layer and the lid are completely recyclable.
Kaufland is planning further measures to reduce its plastic consumption by 2025. The aim is to reduce it by at least 20 per cent by then. Just recently, the film thicknesses for the Sausage packaging of the own brands „K-Classic“ and „Exquisit“. This saves 68 tonnes of plastic per year.
Kaufland is also part of the „REset Plastic“ strategy of the Schwarz Group. This involves reducing plastic consumption through avoidance, appropriate design, recycling and disposal, as well as innovation and education.
