The „Bereza“ bottle composition has won the prize sponsored by KHS for innovative bottle designs at the Münster School of Design (MSD). The Dortmund-based manufacturer of filling and packaging systems for the beverage, food and non-food industries organised the competition for MSD students for the second time. This year's competition was for „Ideas for aseptic bottles“.
The more than 20 participants in the competition proved that when it comes to finding ideas for aseptic bottles The results do not have to be sterile and boring. The students of the Product and communication designs last summer semester were dedicated to the design of aseptic PET bottles. The competition included 3D models of the designs as well as concepts for the brand image and marketing of the products, some of which were created in-house.
„The development of aseptic bottles is a major challenge. Once again this year, the students“ designs are of a very high standard, which more than fulfils the task."
Arne Wiese, Product Manager Bottles & Shapes at KHS Corpoplast GmbH in Hamburg
KHS closely accompanied the young designers on their way. A tour of the company in Hamburg was offered. Experienced KHS Designer were always on hand to help and advise their young colleagues. „The students gratefully accepted the close dialogue opportunities. This led to interesting technical discussions with our experts, from which both sides were able to benefit,“ said a delighted Arne Wiese, Product Manager Bottles & Shapes at KHS Corpoplast GmbH in Hamburg.
Winning design tells a story of closeness to nature and purity
The bottles were assessed in mid-July 2018 by the leading professors of the seminar, Prof. Torsten Wittenberg and Prof. Rüdiger Quass von Deyen, as well as by KHS experts for Bottle design. The Award ceremony at the Münster University of Applied Sciences on 22 November. During the development process, KHS also discussed the designs with special customers.
With „Bereza“ was finally won by the design for a water that is extracted from birch trees. The product promises closeness to nature and absolute purity, which is maintained by the aseptic bottle. „The design is reminiscent of the roots and leaves of a tree thanks to the curved ornaments that have been incorporated into the material. This well-coordinated story from the product to the bottle convinced us,“ says Arne Wiese. Second place went to the „Kinko“ design, a set of one bottle each containing a soothing and a revitalising fruit juice drink. „Quokka“, a cold-brewed coffee with added fruit, took third place.
