German Packaging Award 2025 - These are the winners
The winners of the German Packaging Award 2025 have been announced. The jury selected 37 innovative winners from the entries. We show you all the award winners.
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The closures on Frosch products recently became transparent. Now the labels of the Werner & Mertz eco-brand are also getting a new design. The brand image is to be gradually adapted worldwide and the ecological credibility of the products emphasised.
The change is another in a series that began with the launch in 1986. Back then, the focus was on a purist, minimalist design with few colours. This was followed in 2001 by a major revamp in the area of packaging: the The entire range has been converted to PET bottles, The design is clear and brilliant in order to visually emphasise the natural ingredients, among other things. Now the design relaunch in 2022.
„Wherever credible environmental benefits can be associated with positive feelings of joie de vivre and diversity in the sense of so-called hedonism, the majority appeal of sustainable brands that we are striving for is created. That's why it's right and important right now to present our trusted Frosch brand graphically as a fresh, lively and modern offering.“
Reinhard Schneider, Werner & Mertz-Owner
Eco credentials were introduced as part of the new design. They explain the holistic Eco-positioning and sustainability initiatives on the front of the label, not just on the back as before. In addition, a design was developed together with the international design agency Dragon Rouge that takes into account the trends of hedonism and hygge (feel-good atmosphere). The new „Leaf“ offers more space for multilingual designs.
The development process was comprehensively accompanied by online and face-to-face consumer tests conducted at various times in several countries. The younger target group also confirmed that the new design made ecological credibility clearer at first glance.
Source: Werner & Mertz
Further news from the company
Werner & Mertz and PreZero start co-operation
As part of the Recyclate Initiative, PreZero is now the new cooperation partner responsible for licensing recyclable packaging made from recycled material from Werner & Mertz.
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Cooperation for innovation in recycling
Alpla and Werner & Mertz have been working as partners for many years on the production of recyclable bottles for Werner & Mertz products.
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Red recyclate is now recyclable
Werner & Mertz and its cooperation partner Alpla have succeeded in making another packaging in its product portfolio more sustainable: Since September 2023, the bottles of Rorax pipe-free power granules have been made of 50 per cent red post-consumer recyclate.
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PET bottles with a high proportion from the Yellow Bag
Werner & Mertz and Alpla have increased the proportion of plastic from the Yellow Bag in Werner & Mertz PET bottles to 75 per cent.
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Werner & Mertz is in favour of a plastic tax
Werner & Mertz is in favour of promoting the mechanical recycling of plastic packaging and converting the EU recycling tax into a tax on virgin material.
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