Lead packaging agency WIN and "Henry's Snacks" are rewarded with Sweetie 2020
Great design wins prizes. This is proven by the WIN agency, which wins an award with a new product even before its launch.
31. July 2020
The packaging for Lambertz Subrand Henry's Chico Crunchies was designed by the WIN agency.
WIN Creating Images develops new innovative sub-brand "Henry's Snacks" for Lambertz, which promptly wins the "Sweetie 2020".
As the global lead packaging agency, WIN develops the new Henry's Choco Crunchies range for the Lambertz Group. Even before its market launch, the product wins an award organised by the Rundschau für den Lebensmittelhandel. The "Sweetie" award is also one of the most prestigious awards in the industry and recognises high innovative strength. Lambertz Henry's Choco Crunchies can therefore join the league of "top confectionery in the chocolate category".
When the packaging gives the biscuit a new meaning
The aim of the traditional Lambertz biscuit brand was to present innovative and contemporary products that appeal to a new, trend-conscious, urban and quality-conscious target group. The product was to radiate new occasions for snacking away from the usual consumption occasions: whether spontaneous enjoyment, sharing with friends or as a snack for an energy boost in between.
The WIN team was able to realise this claim with its usual aesthetic and emotional designs: expressive and eye-catching packaging on a black base with colourful accents will shine from supermarket shelves from July. Dynamic, stylish typography and a few but skilfully used impressions of the ingredients round off the inviting and appetising design effect for the consumer.
Display
Win wins
WIN Managing Director Luc Betz
"I think it's exciting when well-known traditional brands take the plunge into something new and I'm delighted that we were able to develop this innovation for and with Lambertz!" Luc BützManaging Director of WIN
A development such as the Henry's Snacks sub-brand for Lambertz is the task of the WINstrategy unit. The area of responsibility of this unit of WIN Creating Images is diverse: new products are developed here, expanded segments are conquered or new target groups are addressed. In joint workshops with customers, e.g. in the form of an innovation sprint, ideas and concepts are created - which ultimately generate new sales markets.
