Henkel expands coating business
Henkel plans to acquire the Dutch speciality coatings company Stahl, whose portfolio includes high-performance coatings for paper packaging and graphic applications.
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BellaGiada, supplier of luxury packaging, has developed foldable packaging for the lingerie brand Scarlett Gasque. The packaging can be transported flat and is able to hold several items of clothing.
The structural design team at BellaGiada worked with the Hysculpt from London and has developed sturdy presentation packaging. The packaging contains matching Tissue paper, tissue stickers, hand-stamped envelopes with imitation wax seal, a compliment card and one of 12 „character“ cards that accompany the goods.
The presentation packaging is printed using lithographic printing with vegetable-based inks and delicate foil embossing. The packaging design is attractive and serves a practical purpose, as the foldable design facilitated storage and shipping, while the rigid structure protected the delicate lingerie from possible damage during transport. In addition, the environmentally friendly material used for the outer packaging, recycling or composting of the cardboard and thus reduces the amount of waste generated during the production and fulfilment process.
„The success of the Scarlett Gasque packaging is testament to the hard work and dedication of our design team. From the intricate litho printing to the eco-friendly shipping container, every element was carefully chosen to create a luxurious experience for customers. The project was also a great example of collaboration between us, London Contour Experts and Scarlett Gasque. The end result is a packaging experience worthy of a luxury brand whilst being cost effective and environmentally friendly.“
Simon Dipple, SVP International Business Development at BellaGiada
The debut of Scarlett Gasque's packaging at London Fashion Week in February 2023 was praised by customers and experts alike.
Source: BellaGiada
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