As part of the Make a Mark project, an initiative for innovative and sustainable solutions in luxury packaging design, 20 top packaging design agencies from around the world once again developed prototypes focussing on sustainability, luxury and innovation in the areas of wines and spirits, beauty and perfume, and gourmet food.
The agencies were given access to state-of-the-art Packaging technologies in the area of glass, labels and printing tools by the companies Estal, Avery Dennison and Leonard Kurz. The initiative is already in its third year.
On the this year's Luxe Pack Monaco the new packaging designs developed as part of the Make a Mark project were presented - after many months of brainstorming, creative exploration of boundaries and innovative use of new materials.
Make a Mark is an exclusive design innovation project developed and launched in 2021 by three global leaders in the industry - Estal, Avery Dennison and Kurz. Twenty top packaging design agencies from around the world were invited, Develop concepts focussing on sustainability, luxury and innovation. The designers were asked to let their imaginations run wild and try out new materials in the areas of wines and spirits, beauty and perfume and gourmet food.
The Design concepts were realised in concrete prototypes, using glass from Estal, labelling material from Avery Dennison and printing tools and embellishments from the Kurz Group. All twenty designs were presented at Luxe Pack Monaco, among others, and appear in a special edition of a digital book and a label sample pack, to inspire the global design community.
Bravo Design from South Africa combines the oldest form of design (rock art) and the latest innovation in design (AI-generated content) in the creative process to tell the story of the Karoo mermaids and showcase their Blue Agave Spirit. The team used an Estal glass bottle with customised embossing and generated patterns and textures with the help of AI, inspired by the scales of mermaids and the natural symmetry of the agave plant. The neck label consists of several short designs to represent the shimmering scales of a mermaid, while pearlescent paper was used for the main label, opening up new sensory possibilities.
Yummy Stories, Germany, transformed a bottle of Estal, rejected by industry norms for its natural imperfection, into something unique: the team picked up on the stripes and dots in the glass resulting from the transition of the two colours, and gives each bottle a unique and unmistakable character that can never be reproduced. To this end, the label of a fictitious brand was upcycled, breathing new life into an existing product while at the same time honouring its origins. Old and new merged into one. The bottle contains a non-alcoholic sparkling wine that picks up on old drinking habits and at the same time reflects the reality of the present day. The agency has reused and rethought what was already there.
Designsake Studio, USA, looked at the continuous rise in the earth's temperature to create „Gingerly“. The new luxury sun protection brand aims to combine skin, sun and sea with the ultimate mission of plastic-free sun protection. In collaboration with Estal, the team developed a double-walled glass component inspired by the colours, shapes and structures of the sea. A speckled pattern reminiscent of freckles and shells covers the inside wall of the bottle. Kurz's holographic design is a nod to the textures and colours of abalone shells, and embossed sunbeams adorn the back label. Modern technologies enable glass embossing with a self-adhesive label.
Lavernia & Cienfuegos from Spain designed „EDIT (036)“, which combines industrial techniques with artisanal processes in a customised bottle. The design comprises two elements that have been designed according to strict sustainability standardsA customised glass part, which is available in five designs, and another part that serves as a cap and bottle base. The latter is available in six shapes, which in combination with six plug geometries results in thirty-six possible combinations. Each option is offered in three materials, each with three finishes, allowing users to personalise their own bottles. In total, there are 40,500 possible combinations to choose from. The bottle is labelled with special information about the perfume. It is also packaged in a sturdy, lined box sealed with a customisable label. The Users can personalise the components via a website, by displaying and selecting different characteristics for each element.
„Year after year, our designers continue to push the boundaries of luxury packaging design. This year's designs invite us all to learn more about how to utilise the possibilities of packaging and to collectively expand our knowledge of decorative materials and packaging containers. The teams involved have demonstrated the limitless possibilities of our industry, and we are very proud that beyond the project itself, we form a dynamic, creative community of thinkers and rebels - all united by our love of glass, labels, packaging and the desire to create new things.“
Vladimir Tyulpin, Avery Dennison's Market Segment Leader for Premium Packaging Solutions
The design agencies involved in Make a Mark Edition III include ARD Design Agency, Switzerland, Backbone Branding, Armenia, Bravo Design, South Africa, CF Napa Brand Design, USA, Dario Frattaruolo Design, Italy, Designsake Studio, USA, Farmgroup, Thailand, Firstbase, India, Homework, Denmark, Human, Mexico, Lavernia & Cienfuegos, Spain, Lewis Moberly, Great Britain, Mazarine Pascalie Design, France, Olssøn Barbieri, Norway, Omdesign, Portugal, Oveja&Remi, Argentina, Parallax Design, Australia, Van Heertum Design VHD, Netherlands, Ximena Ureta Studio, Chile and Yummy Stories, Germany.
Source: Make a Mark
