Massel's popular plant-based liquid broth is now available in Australia packaged with SIG's Signature Full Barrier packaging materials. The innovative material replaces fossil-based polymers with mass-balanced, forest-based polymers made from tall oil. Massel can also reduce its CO2 footprint in this way.
Tall oil is a by-product of paper production. All three The main raw materials of the Signature Full Barrier packaging material come from certified, responsible sourcesThe raw cardboard is made from wood from FSC-certified forests and other controlled sources, the forest-based polymers are certified via a mass balance system according to ISCC Plus, the wafer-thin aluminium layer that protects against light and oxygen is certified by ASI (Aluminium Stewardship Initiative).
Ingot is committed to continually improving the sustainability of its high-quality products, which are made in Australia using only natural ingredients.
„We are continually committed to creating value through innovation. We are kicking off 2022 with a first in Australia by offering consumers one of the most sustainable packaging solutions, continuing our longstanding commitment to improving the sustainability of our products. Massel is 100 per cent Australian owned and we manufacture all our products in Australia - so we continue to focus on innovative solutions that benefit consumers, the environment and the local economy."
Michael Caine, Managing Director at Massel
The growing Signature portfolio from SIG is an answer to the sincreasing demand from consumers and industry for even more sustainable and responsible packaging solutions. Massel's launch of carton packs with Signature Full Barrier packaging material is a critical first step for the Australian food and beverage industry to expand sustainability opportunities.
„Our team is very excited to start 2022 with this ground-breaking market launch. We have worked closely with Massel to bring to market one of the most sustainable packaging solutions for their premium, plant-based liquid brews, meeting the demand for packaging that is better for the planet and better for people. This is a major step forward in the move towards even greater sustainability in carton packaging in Australia and is in line with the recent announced first specialised recycling plant for carton packaging in Australia."
Adam Lipscomb, General Manager SIG Australia and New Zealand
SIG Australia is endeavouring to work with other food and beverage manufacturers and further expand its sustainable packaging portfolio in various industry segments. Liquid dairy and non-carbonated soft drinks are particularly fast-growing segments in Australia. SIG looks forward to bringing the Signature portfolio to market with new and existing customers.
Source: SIG
