The Stuttgart-based spirits newcomer Mesano presents its gin brand with an elaborately designed label. The 100 per cent cotton paper is printed by label manufacturer Etiket Schiller.
The elegant labelling is intended to give the Mesano spirit a high recognition value, because it is the gin that consumers actually reach for, often determines the look and feel of the bottle. The label in particular is an important success factor in consumers' decisions. The Stuttgart-based spirits newcomer Mesano has capitalised on this knowledge: with an elaborately designed label, the brand is set to become the focus of many gin fans. The label manufacturer Etiket Schiller from Remstal, Germany, provided the printing and labelling expertise for the elaborate design of the label.
Cotton label from Etiket Schiller
The print specialist is responsible for the technical side of the label strategy. Label Schiller from Plüderhausen. The paper used, with its heavy grammage, is made from 100 per cent cotton. This ensures for a velvety surface. The label also has a particularly elaborate printing design: Several finishing steps such as Blind or gold hot stamping give the label its elegant look. This not only makes Mesano Gin stand out, it also has a high recognition effect.
„We have managed to achieve two goals with our label: On the one hand, it should give an authentic impression of the character of our products - fresh, Mediterranean, citrus-fruit orientated, not a juniper bomb; on the other hand, it makes us unmistakable.” Fabian Armbruster, for Marketing and Communication at Mesano
Regional partnership
The collaboration between the two companies is an example of a partnership between a start-up and a traditional medium-sized company. Julia Müller, Project and Marketing Manager at Label Schiller„Many young entrepreneurs and start-ups that design a consistent product from content to packaging are pioneers among the buyers of high-quality labels. That's why, as a long-standing family business, it gives us great pleasure to support young companies like Mesano as labelling experts.”
SourceLabel Schiller
