For the new Aura perfume by Thierry Mugler, packaging manufacturer Model has orientated itself on the strong character of the new women's fragrance. The packaging is intended to support the mysterious, feminine and intuitive yet self-confident appearance of the product and brand in a unique way.
The olfactory experience and the strong appearance of the unconventionally designed flacon will be followed by the Packaging noticeably haptic correspond. The Structural embossing of the carton was modelled on the surface of the extravagant bottle, which is reminiscent of a heart. The heavily profiled sides are a darker green, while the smoother front is a much lighter colour. The front thus provides the perfect background for the presentation of the embossed product name „Aura“ and the highly embossed, metallic green Mugler logos.
The imposing bottle depicted on the back has also been applied with a glossy finish. What's more, the light green colouring of the edges of the flacon, which looks as if it has been sculpted from a block, impressively supports the strong profile of the fragrance. This turns the packaging into an independent ‚work of art‘, whose impressive tactile appearance is intended to emphasise the imaginary and mysterious nature of Aura's distinctly feminine fragrance.
Embossed foil printing in silver
Embossed foil printing in silver was used to immerse the bottle in this Mugler universe. Further finishing steps include textured embossing of the surfaces, embossing of the logo and edge colouring of the bottle application. The material used for Mugler's Aura packaging was Invercote G 300g/m2 was chosen. While the inside was printed in two colours, eight colours were used on the front. UV gloss varnish and UV matt varnish were also used.
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Packaging solutions from Model
The Model Group develops, produces and supplies intelligent, innovative and high-quality packaging solutions made of corrugated board and solid board, from simple transport packaging to highly refined boxes for chocolates and perfume. The 10 subsidiaries in seven countries employ more than 4,200 people[/infotext].
Read our company portrait to find out how the Model Group developed and what it offers: Model Group: From industrial goods to fine fragrances, everything perfectly packaged
