Brand companies and retailers will be able to use the new symbol for glass packaging to communicate the positive properties of glass in terms of the environment and health to consumers.
The container glass industry today unveiled a new seal of quality for glass, designed to emphasise the environmental and health benefits of glass packaging. The new quality seal is now available for licensed use.
The seal of quality is the result of years of joint efforts by the industry, designers, customers and consumers: they have created a recognisable symbol for health and sustainability that can be used on glass packaging for food, beverages, pharmaceutical, perfumery and cosmetic products.
Seal is a joint project
The seal was developed together with designers and consumers - who voted on the final logo. The individual elements symbolise the positive characteristics of glass: the use of resources in a circular economy, the possibility of recycling, the protection and preservation of product quality, the health of the people who use it. The choice of glass is therefore an active decision in favour of a sustainable future.
Consumers think a lot of glass
The launch of the new quality label for glass follows a survey of 10,000 European consumers in 13 countries conducted by market research institute InSites Consulting. The results show not only that Europeans are increasingly concerned about the environmental impact of packaging, but also that the majority consider glass to be the safest, healthiest and most environmentally friendly type of packaging. This view is increasingly driving their purchasing decisions:
- 42 % buy more products in glass packaging because they believe that glass can be recycled better than other packaging
- 33 % do this because they consider glass to be better suited to preventing food contamination and preserving health
- 31 % are of the opinion that glass is harmless to health
- 30 % opt for glass to ensure that less packaging waste ends up in the environment
Although consumers have a strong desire to buy more products in glass packaging, they do not always have the opportunity to do so: The biggest obstacle (cited by 27 % of respondents) is that their favourite branded products are often not available in glass packaging.
For brand companies looking to increase their market share, all of these factors clearly favour both increasing the availability of glass-packed products and communicating the message of healthier preservation and environmental protection directly at the shelf.
Here, interested parties can find out how brand companies can use the seal of approval on packaging:
http://www.glasshallmark.com
Source: FEVE Federation of European manufacturers of glass containers for food and beverage and flacons for perfumery, cosmetics and pharmacy markets
