Milka Alpine milk is the cheat pack of the year 2025
The Milka Alpine Milk chocolate from the Mondelez Group was voted Cheat Pack of the Year 2025 with two thirds of the votes cast (66.7 %).
Read more "
BellaGiada has created a packaging design for a limited edition of the single malt whisky „King of Hell“ from the Dublin Liberties Distillery. No plastic-based packaging material was used.
The story of the „King of Hell“ revolves around the Eagle Tavern in Dublin, where the Hell Fire Club under the direction of Richard Parsons for his extravagant activities. Parsons and his comrades-in-arms adopted a black cat as their secret symbol and the motto „Do what you want“, which was shocking for society at the time.
After an initial run of the whiskey, Dublin Liberties asked BellaGiada to create a new packaging design that would reflect the disruptive and unruly nature of their „Hell Raiser“ brand. BellaGiada designed packaging that complemented the existing 700ml bottle and the 50ml miniature.
Inspired by the materials of the Hell Fire Club era from the 16th century, the packaging was designed with dark, matt materials, foil embossing and debossing which gives it a touch of mysticism and historical significance. The Dublin Liberties logo and the metal crown of the King of Hell have been inserted into a recess in the matt black material, emphasising the attention to detail.
Inside, the miniature has been securely embedded into the main body of the pack and held in place by a gold shoulder accent. A touch of magic has been introduced with a light sensitive LED illuminating the miniature skull bottle.
Each pack was finished with a metal plaque engraved with the bottle number to emphasise the exclusivity of each King of Hell spirit. To complete the finesse of the package, the structural team produced packaging made of corrugated board that provides protection during transport. and at the same time BellaGiada's commitment to sustainability through the Avoidance of plastic-based packaging materials supported. The next limited edition of Dublin Liberties is due to be launched in early 2024.
„We are very proud to be working with Dublin Liberties to create a packaging design that perfectly reflects the disruptive and unruly nature of the ‚Hell Raiser‘ brand. The new packaging represents outstanding design innovation and addresses the challenges encountered in the initial release without breaking the budget.“
Simon Dipple, BellaGiada
Source: BellaGiada
More news on packaging design
EU Commission specifies harmonised waste separation labels for packaging
The proposal drawn up by the Joint Research Centre aims to harmonise existing national labelling systems for packaging waste.
Read more "
Product innovation in glass 2026: Apply now
Companies from the bottling food and beverage industry can now apply with their new products packaged in glass for the industry award „Product Innovation in Glass“.
Read more "
Beyond Meat packaging becomes more sustainable
Beyond Meat is gradually introducing a new packaging design with improved recyclability in German food retail from January 2026.
Read more "
Ruling: No trademark protection for square Ritter Sport packaging
The Regional Court of Stuttgart has dismissed a trade mark action brought by Ritter Sport against the packaging of a square oat bar from Mannheim.
Read more "
One hundred years blue tin
Since 1925, the Nivea cream can has borne its deep blue colour, white lettering and round shape - a design that has remained stable over generations, markets and crises and is now celebrating its 100th birthday.
Read more "