The Hamburg-based brand and design agency Hajok has developed a new packaging design especially for the spring edition of Schwartau.
With the three varieties of the Schwartau extra spring edition the market leader supports all jam fans and urban gardeners: with the Seed bag on each jar they can now beautify their balconies and gardens. The Hamburg brand and design agency Hajok is responsible for the new packaging design and naming.
The name Gartenfreund is intended to symbolise the naturalness of the jams and the joy of having your own garden or balcony. The theme Urban gardening is therefore also reflected in the packaging design.
„The traditional fruit and flower illustrations are reminiscent of drawings from old botanical reference books. The modern typography forms an aesthetic bridge between the past and the present,” says Jannika Plaas, Design Director at Hajok Design.
With the small butterfly as a connecting element and the black lid as a contrast to the light-coloured label Gartenfreund„ clearly differentiates itself of the existing Schwartau range and whets the appetite for a sunny breakfast outdoors.
[infotext]Founded in 1997 by designer Klaus P. Hajok, the company is one of Germany's leading brand and design agencies. Today, Hajok employs almost 50 experts in the disciplines of brand strategy and consulting, packaging design, final artwork and production support. With a focus on FMCG, the company serves national and international clients from the food, pet food, beverage, consumer & personal care, household and healthcare sectors. Clients include Adelholzener, Allos, Colgate-Palmolive, Essity, Rewe, Ricola, Schwartau and Unilever, among others.Source: Hajok
