The trade magazine for the packaging industry

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The trade magazine for the packaging industry

It's still a while before it's time to open the first door of the Advent calendar, but packaging manufacturers and designers are already busy developing eye-catching designs. This includes Panther Packaging, which is increasing the anticipation of the cold season with displays, calendars and gift packaging.

The example of this year's Advent calendar for Veganz shows that customers of Panther further exploit the potential of their brands. Panther Display GmbH & Co. KG developed a new branding concept for the manufacturer of vegan snacks this year. foldable calendar in book formwhich is based on a tried and tested development and at the same time visualises the individuality of the brand. The manufacturer's steadily growing target group is encouraged to experience the increasingly popular organic products in this new form before the Advent season, both in stores and via the company's own online shop. Equipped with a varied selection of biscuits, bars, wine gums and other sweet treats, they create 24 joyful experiences for young and old.

Picture of an advent calendar, foldable as a book
(Image: Panther Packaging)

The outer pages of the calendar have a modern design with illustrations of the products and provide space for Veganz's informative brand messages. Additional displays developed for the calendar harmonise with the design concept and thus form a visual unit. The print image chosen for the inner section ("hidden object") shows a lovingly designed winter landscape with numerous details as a frame for the 24 little doors. The four-colour offset print is ideal for perfectly implementing the print motif. The The high-quality finish of the fold-out calendar is completed by a banderole that serves as a closure. Panther Display was also entrusted by Veganz with the packaging.

Father Christmas at the PoS

The presentation of top-selling items on the large surface area offers a wide range of options for addressing customers in a way that is visible from afar and incentivises them to buy. The company has developed a variably configurable Euro pallet placement for this purpose. Its dominant element is a three-dimensional sleigh in which the classically depicted Father Christmas in a red robe and white beard brings the presents. The 3D element is connected to a cardboard tube so that it can be repositioned as required. can be used. Either one or two Euro pallets can be selected for pallet placement. There is space for up to four displays with plinths and self-supporting trays, each pallet is covered with a printed banderole to create more space for the brand presentation. The The overall concept also allows the number of pallets to be increased in height.

Indulgence as a gift and in 24 doors

WS Coswiger Wellpappe- und Papierverarbeitung GmbH is winning over more and more customers with its gift packaging. The folding carton idea developed for special festive occasions or seasonal items has also been adopted by Braune's for its egg liqueur tasting jars. The "Braune's Selection - Heart Edition" combines 16 small jars in different flavours. The heart-shaped outer packaging from the Panther plant in Coswig is based on a basic pack size, as is a folding carton in the shape of an Easter egg that has already been used for Easter sales. For the Safe transport of the gourmet specialities is ensured by an internal compartment that holds the individual products.

Picture of an advent calendar
(Image: Panther Packaging )

The packaging is not glued. They must be sealed with a ribbon. For this purpose, there is a cut-out with an eyelet at the top of the outer packaging. This Closure emphasises the character of a gift in combination with a high-quality print. Braune's combines 24 moments of pleasure in this year's Advent calendar, which was also created at Panther in Coswig.

Picture of a display for Christmas decorations
(Image: Panther Packaging)

Südwestkarton GmbH & Co. KG was given the development task by the customer Flexpack GmbH Rastatt to create a Christmas tree made of corrugated cardboard with some special features. These included the specifications to incorporate the tree with a stable base, a star for the top and round recesses for hanging colourful baubles and decorating with fairy lights in a total of six tree elements. In addition, a space-saving, economical transport, the corrugated board elements are delivered flat on a pallet.

The individual corrugated cardboard blanks are simply and securely assembled. This creates the reusable Christmas tree over one metre high every yearwhich can also be conveniently disassembled and stored flat until its next use.

Picture of a Christmas tree display made from corrugated cardboard
(Image: Panther Packaging)

During the Advent season, St Nicholas boots, stars, biscuit plates, gift bags or stickers with festive motifs adorn tables, windows or walls. Rodermund relies on Wepoba Wellpappenfabrik GmbH & Co. KG. Here a Shelf display for presenting the decorative elements that create anticipationwhich accommodates both hanging goods and items lying in trays. Based on a simple yet clear geometry, the secondary placement clearly emphasises the products visually. A scatter print on brown kraftliner additionally emphasises the theme world.

Source: Panther Packaging 

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