Unilever presents the prototype of the first paper detergent bottle for the Omo detergent brand, which consumers also know under the names Persil, Skip or Breeze. The plan is to launch the paper detergent bottle in Brazil at the beginning of 2022, with Europe and other countries to follow.
The new technology was developed in collaboration with the Pulpex Consortium a co-operation between Unilever, Diageo, Pilot Lite and other members of the industry.
With Pulpex's patented cellulose packaging, the paper-based bottles are made from sustainably sourced cellulose. Pulp hproduced. They can be recycled in the paper waste stream.
Detergent bottle made of paper
The bottles are lined on the inside with water-repellent coating provided. It enables the paper-based packaging material to absorb liquid products such as detergents, shampoo and conditioners containing surfactants, fragrances and other active ingredients.
„To combat plastic waste, we need to completely rethink the way we design and package products. This requires a drastic change that can only be achieved through industry-wide collaboration. Pulpex's paper-based bottle technology is an exciting step in the right direction. We are delighted to be working with them to trial this innovation for our products. Innovation with alternative materials is an important part of our sustainable packaging strategy. It will play an important role in our commitment to halve our use of virgin plastics by 2025.“ Richard Slater, Unilever Chief R&D Officer
Unilever is focussing on the paper-based packaging material: the company is already using the new technology for the production of Paper-based hair care bottles tested.
Source: Unilever
Cooperation: Stora Enso and Pulpex plan industrial production of paper bottles
