How creative is artificial intelligence (AI)?
AI systems have been influencing our lives. Packaging designers use the self-learning programmes and make time-consuming routine work easier.
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The packaging design agency WIN Creating Images has created three special edition cans for Warsteiner for the Parookaville Festival. They are available around the festival in Penny stores and on the festival site.
WIN Creating Images is realising the Parookaville Special Edition for Warsteiner with the three varieties Premium Pilsener, Radler Lemon and Grapefruit. After a Corona break, the festival will take place again on 22 July. The Special Edition originally planned for 2019 could finally be recognised by WIN be realised in reality. It is intended to accompany visitors and fans at home flavourfully and visually into the "City of Dreams" - the motto of the Parookaville Festival.
"Parookaville is a city full of music, bliss and creativity. Its citizens celebrate life to the fullest and embark on a surreal expedition to their innermost selves. This is exactly the feeling we wanted to convey in our design approach."
Anke KrockerHead of Design and Lead WINDesign.
Previously, the Warsteiner Special Edition Rock am Ring/Rock im Park available - also realised by WIN Creating Images.
Source: WIN Creating Images
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How creative is artificial intelligence?
AI systems have been influencing our everyday lives for a long time, and it is impossible to imagine industry without them. But what can artificial intelligence do in the creative sector? Packaging designers also use self-learning programmes to make time-consuming routine work easier.
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