Strategic partnership for label printing machine

Founded in Belgium in 2020, Asteria Group is a major player in the European labelling and packaging market. Its mission to deliver high quality and environmentally friendly solutions with great added value is closely related to Bobst's industry vision.

„Bobst is very proud to announce this strategic partnership with Asteria Group. It underlines the success of our endeavour to bring industry-leading innovations to the market. The investment in multiple state-of-the-art all-in-one production platforms in our DIGITAL MASTER series will provide the foundation on which Asteria will be able to offer its customers ground-breaking intelligent labelling solutions. In combination, Bobst's industry-leading technology and Asteria Group's extensive market expertise - based on our shared vision - will support the growth of both companies and bring unique benefits to customers.“ 

Erik van Sloten, Global Key Account Manager Narrow Mid-Web Printing and Converting at Bobst

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The extended cooperation essentially focuses on Innovations and sustainable practices. It aims to offer unique solutions on the market and to use these to have a positive impact on the industry. In doing so Bobst and the Asteria Group are united in their pursuit of excellence, setting new standards and shaping a positive future so that Customers can improve their product offerings and differentiate themselves from the competition. 

„This agreement is of great importance to the Asteria Group. With our investments in state-of-the-art technology and intelligent solutions aimed at optimising the use of time, financial and production resources so that our customers can get the most out of their products, we want to enable further growth for our company. Bobst's all-in-one DIGITAL MASTER platform perfectly matches our very high demands on the flexibility, quality and sustainability of our production technology. We look forward to taking our partnership to the next level for the benefit of both companies, our customers and the industry in general.“

Ives Declerck, CEO of the Asteria Group

The label printing machines in the DIGITAL MASTER series are based on Bobst's tried-and-tested flexographic printing technology and innovative inkjet printing technology. From printing and finishing through to die-cutting, they are fully integrated into the production process. Digitalised and automated production lines. Thanks to their modular architecture customers can flexibly configure their printing presses according to their exact requirements and expand them at a later date. This enables them to adapt their offerings to changing market and customer requirements. The agreement came into force in June 2023.

Source: Bobst