Partnership for more resource conservation

FC Bayern Munich and the Schwarz Group want to raise awareness of recycling and the circular economy among fans.

FC Bayern Munich and companies from the Schwarz Group want to combine sport and resource conservation and raise awareness of recycling and the circular economy among fans. This is to be achieved through a long-term co-operation.

„We want to utilise our strengths together and set an example for a more responsible use of resources - both in sport and in society. We are proud to be working closely with FC Bayern Munich in the future. Together with the club, its fans and partners, we want to raise awareness of the circular economy.“

Thomas Kyriakis, Chairman of the Management Board of PreZero

PreZero has already been responsible for waste disposal at the Allianz Arena for three years and will be in charge of Further optimising waste management at the FC Bayern Munich sites. The aim is to work closely with the association to close material cycles step by step and thus improve recycling rates. 

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„We are delighted that the Schwarz Group companies PreZero, STACKIT and XM Cyber have become partners of FC Bayern. We are also happy about our new beverage cooperation with Saskia Mineralwasser. The collaboration has a long-term focus and will be the start of a common path in the areas of circular economy and digitalisation.“

Andreas Jung, Chief Marketing Officer of FC Bayern München AG

The mineral water of Lidl's own brand Saskia, which is produced by Schwarz Produktion, will quench the thirst of players and fans in the hospitality areas of the Allianz Arena and employees of FC Bayern Munich. Lidl is now supplying the mineral water for the Allianz Arena and all club locations. 

As part of the partnership with FC Bayern Munich, the Fans are introduced to the topics of recycling and the circular economy. In addition, stadium campaigns and online campaigns are planned to raise awareness of resource conservation. Perimeter advertising for Lidl's own brand Saskia is also intended to raise awareness.

Cooperation for more digitalisation

With the STACKIT cloud offering and the cybersecurity service provider XM Cyber, the companies in the Schwarz Group FC Bayern Munich in the process of Advancing digitalisation. STACKIT and XM Cyber enable the club to manage the data of the digital club platform securely and in compliance with data protection regulations, for example. XM Cyber will also help to protect FC Bayern Munich's entire IT landscape - for cloud, on-premise and hybrid systems.

„With their customised and scalable solutions, STACKIT and XM Cyber offer FC Bayern Munich the ideal conditions for digital transformation. We are delighted to be able to support the German record champion in this development.“

Rolf Schumann, Chief Executive Officer of Schwarz Digital

Source: Lidl

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