The trade magazine for the packaging industry
The trade magazine for the packaging industry
PepsiCo has worked with bottler Simonds Farsons Cisk to redesign the glass bottles for various PepsiCo brands for the first time since 1996. The investment in the new bottle design is intended to improve the brand experience for customers and consumers and appeal to younger target groups.
Simonds Farsons Cisk plc, PepsiCo's partner and bottler of the Pepsi-Cola portfolio for the local market since 1978, has now launched a new glass bottle for its flagship brands Pepsi-Cola and Pepsi Max, 7up and 7up Free and Mirinda. This launch follows the global launch of the new bottle design and is the first update of the design since 1996. The new bottle features an etched, twisted base for a visible and tactile brand experience and is designed to reflect the youthful spirit of the brand and appeal to younger consumers through a raised profile.
The new glass bottle design complements a similar design for the 1.5 and 0.5 litre PET bottleswhich were only launched on the local market last year.
"We are confident that the recent investment in this eye-catching and bold new glass bottle will help to further enhance the brand experience of our customers and consumers. We are also proud to support and contribute to PepsiCo's recently announced global Sustainable Packaging Vision goals."
Susan Weenink Camilleri, Head of Sales & Marketing, Simonds Farsons Cisk
Only recently, PepsiCo announced a new global target to achieve the Double the percentage of all drinks in refillable bottles from ten to 20 per centThis includes the expansion of refill offers in plastic and glass. By working with partners and franchisors, the updated packaging target is intended to help PepsiCo reduce the proportion of virgin plastic per container by 50 per cent by 2030 and completely eliminate it by 2040.
SourceFarson Group
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