PET tray for fresh meat products

The centrepiece of the new offering, kp Elite, is the only completely recyclable, lightweight shell made from a mono-material with a modified atmosphere. The bowl was developed by the cross-industry initiative RecyClass certified as 100 per cent recyclable. kp Elite can be seamlessly integrated into existing PET recycling systems, setting a new standard for the end-to-end recyclability of protein packaging.

The combination of kp Elite with the kp Zapora padless tray and the certified recyclable kp FlexiLid EH 145 R barrier film opens up new possibilities for the Sustainability in the protein sector and creates a fully recyclable, box-ready MAP solution from a single source.

„By communicating the circularity of kp Elite, we aim to drive the fresh protein market further than ever before. The circularity of packaging is one of the biggest challenges in the protein market, but in combination with our kp Tray2Tray initiative, kp Elite is a crucial step towards reducing waste and promoting a more resource-efficient protein packaging ecosystem. As part of our sustainability strategy kp ‚Investing in Better‘, we aim to make 100 per cent of our packaging solutions recyclable by the end of 2025, and kp Elite is another crucial step towards achieving this. We can also improve the consumer experience with our kp Zapora padless tray technology. We fulfil a whole range of criteria at once. We have listened to both our customers and consumers to create a solution that can do it all.“

Display

Cecilia Guardado, Marketing Director, Trays, at kp

kp Elite MAP is a product for the processing and packaging sector. It is designed to Seals out impurities, This means that less reworking and repackaging is required and less sealing time and temperature is needed. The resulting Hermetic sealing also minimises leaks. For retailers and consumers, kp Elite offers a peelable seal, exceptional clarity and longer shelf life to enhance product appeal.

„We are on a mission to prove that sustainability and performance can co-exist without compromise. Combined with kp Zapora and kp Tray2Tray, kp Elite is a clear example of our commitment to efficiency, performance and sustainability, especially in light of the upcoming Plastic Packaging Waste Regulation, which mandates the use of post-consumer recyclate (PCR) in packaging. This brings huge benefits, not only for manufacturers, packers and distributors, but also for consumers who appreciate the ease of use and clarity of the packaging.“

Cecilia Guardado