Peter Schmidt Group gives coffee a modern look

The Peter Schmidt Group marketing agency has had a branch in Lisbon since summer 2022. The designers are now presenting the relaunch of the Portuguese coffee brand „Delta Cafés“.

„Delta Cafés is a real love brand, known throughout the country, from north to south, in the catering industry and also at home,“ says Pedro Vilar, Chief Creative Officer of the Peter Schmidt Group in Lisbon. „Shaping the future of this brand is a project that is close to our hearts - and at the same time an enormous vote of confidence in the launch of our site."

After a successful pitch against international competitors Vilar and his team redefined the brand architecture for Delta Cafés and revised the coffee producer's assets. All product lines are gradually being converted to the new look. In addition to „Ritual“, „Roast Portugal“, „Decaf“ and „Origins“, the new designs of „Chávena“, the historic first variety of the brand founded in 1961, have also been on sale since the end of January.

„The triangular logo makes Delta Cafés unmistakable. We used it to develop a striking design system that works across all ranges and packaging sizes and immediately catches the eye,“ says Vilar. The new layout takes up the form and complements it with type, informative details and attractive illustrations. The designers also created the new „Ritual“ variety, which is aimed at regular coffee drinkers. The name itself not only reflects the strategic positioning of the product in the brand's portfolio, but is also universal and transferable to international markets. „The Peter Schmidt Group has consistently developed the essence of our brand and its values. Evolutionary and with great respect for our heritage,“ says Marco Nanita, Marketing Director at Delta Cafés.

Source: Peter Schmidt Group