Henkel opens RecycLab in Shanghai
The specialist centre is testing how adhesive solutions can improve the recycling of packaging.
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Henkel will now be the first adhesives manufacturer to introduce blister packs made from at least 85 per cent recycled paper for its range of consumer adhesives, starting with the Pritt glue stick in early summer 2022.
The new plastic-free outer packaging is made from at least 85 per cent recycled paper and should be fully recyclable. This solution should lead to a Reduction of 1,000 tonnes of plastic per year contribute to this. Over the past decades, Henkel has continuously improved the quality and formulation of its products with regard to the increased social demands for user safety and sustainability, focussing on the core target group of children.
„Our new packaging concept will continue to drive forward sustainable solutions. After years of development work and various adjustments in our supply chain, we are now proud to present the next sustainability innovation. And Pritt is just the beginning - we will gradually roll out the new packaging concept across our entire range of consumer adhesives in the coming years. Our aim is to reduce our plastic consumption by 1,000 tonnes per year.“
Berna Aksu, International Brand Manager for Pritt at Henkel
Sustainable glue stick
Pritt will gradually introduce the new packaging concept to the market with the start of its annual back-to-school campaign from early summer and will be rolled out across the entire brand portfolio worldwide by the end of the year. To further strengthen the focus on the topic of sustainability and enable consumers to have as much fun as possible when crafting, all glue sticks will feature various ocean motifs such as sea creatures or submarines during the campaign. In addition, new back-to-school special editions of the glue stick in the metallic colours blue and orange will also go on sale.
„With our back-to-school campaign and the annual special edition, we want to encourage children and their parents to bring creativity and imagination to life through the magic of crafting. This year, we are focussing in particular on the brand cores of sustainability and social responsibility - the Pritt Back-to-School 2022 portfolio with blister packs made of paper and 97 per cent natural ingredients will be the most sustainable glue stick in the world and a highlight on the shelves. At the same time, as part of the campaign, we are launching new limited-edition collectible Mr Pritt motifs on the market to give children in particular a playful understanding of the importance of sustainability and sustainable action under the core theme of the world's oceans.“
Ilaria Paulon, International Brand Manager for Pritt at Handle
With the launch of the back-to-school campaign, Pritt will also further improve the digital customer experience. The new Website, which also directly via QR codes on the packaging also provides information about Pritt's sustainable packaging concept and natural ingredients as well as creative crafting tips.
Source: Handle
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