Three packaging experts have joined forces to develop a sustainable paper packaging solution. The result of the collaboration between Screen, Sappi and Mercian Labels is now packaging Whitakers' chocolates.
Whitakers, known for its chocolates, pursues an innovative, More environmentally friendly and fully recyclable paper packaging, to meet the growing consumer demand for sustainable packaging solutions. The company is conducting a pilot survey among its diverse customer base to gauge reactions to this sustainability initiative, while ensuring that the chocolates fulfil the Same shelf life and product freshness retain. The paper packaging is in line with the ethical and sustainable values of the Whitakers brand and reflects the company's commitment to responsible business practices.
„Our partnership with Sappi and Mercian Labels represents a significant step towards sustainable packaging. Screen's Truepress PAC520P inkjet digital press, which uses food-grade water-based inks, is characterised by reduced environmental impact, less waste and fast turnaround times. This flexibility enables rapid volume growth in the early stages of market development and offers a compelling solution for converters and brand owners alike.“
Juan Cano, Business Development Director at Screen
This collaboration is an example of the collective efforts of the industry, to make sustainable choices accessible and palatable to consumers by bringing together expertise in water-based inkjet digital printing (Screen), advanced barrier paper production (Sappi) and innovative packaging conversion (Mercian Labels) for Whitakers' innovative chocolate paper packaging. With consumers and European legislation pushing for environmentally friendly alternatives, this collaboration is proof of the industry's commitment to meeting these demands.
„Sappi is a pioneer in the production of flexible packaging papers and has recognised the huge potential of the market for sustainable and recyclable packaging material. Choosing the right paper for the right product application is critical and our expertise in barrier coating enables us to provide the right barrier properties for product protection. The UK market in particular has shown significant demand for more sustainable packaging solutions and we are pleased to be able to help meet this demand.“
Sibylle Hajostek, Market Manager Paper & Packaging Solutions at Sappi
This innovative, sustainable paper packaging solution will be presented at Packaging Innovations (NEC Birmingham, 21-22 February).
„The move towards flexible paper packaging is a natural development for us. Digital printing with environmentally friendly inks brings flexibility to packaging design by eliminating minimum order quantities and significantly reducing lead times. It allows for customisation, less waste through obsolescence and, most importantly, it aligns with Whitakers“ commitment to sustainability. We have long been convinced of the versatility and environmental benefits of digital printing for labels, so paper-based flexible packaging is an interesting market for us."
Dr Adrian Steele, Managing Director of Mercian Labels
Source: Sappi
