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Avery Dennison is the first label manufacturer to introduce AD Cleanflake technology, which enables the recycling of rigid plastic in the company's film portfolio. The new technology enables high-quality flakes to be obtained and resources to be conserved.
The AD CleanFlake technology is recognised by the Association of Plastic Recyclers, the European PET Bottle Platform and RecyClass, as it improves the Recycling of rigid plastics made possibleThis is achieved by either removing it cleanly (PET) or leaving it in the packaging (HDPE), resulting in high quality flakes, conservation of virgin resources and less landfill waste. The AD CleanFlake portfolio offers these benefits for both PET and HDPE plastics and has the Potential to divert more than 200 billion rigid plastic bottles and containers from landfill.
"This is an important step forward in utilising innovation to drive the circular economy in packaging without compromising on performance. Brands are actively looking for solutions to help them drive their sustainability initiatives and our AD CleanFlake portfolio significantly expands the applications for this breakthrough technology."
Pascale WauteletVice President Global R&D, Avery Dennison Label and Graphic Materials
The technology not only enables recycling, but also offers a outstanding performance in terms of adhesion, clarity and processing. For converters, the adhesive offers excellent water whitening and bleed resistance. Brands benefit from impressive print quality that supports eye-catching designs and contributes to shelf appeal. AD CleanFlake will be available in Europe from September and in North America from the end of the year.
Source: Avery Dennison
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