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Refill packs for Johnson's Baby Care

Johnson & Johnson is offering its Johnson's Baby brand products in paper-based refill packs for the first time. The 1-litre carton packs are designed to save plastic and offer better value for money compared to the current range of bottles.

Johnson & Johnson has introduced paper-based refill packs for its Johnson's Baby brand products for the first time. The 1-litre carton packs are designed to save plastic and offer better value for money compared to the current range of bottles.

With its coated cardboard packaging, the company says it offers alternative packaging formats in the personal care segment for the first time on. The Eco Refill Packs for refilling existing plastic bottles at home are now initially available on the UK market.

The paper-based and recyclable refill packs consist of Made from FSC Mix-certified paper and eight grams of plastic per 1-litre carton. The plastic coating is necessary to protect the care products inside and to maintain the structure of the packaging. At the same time, plastic consumption is reduced - one tonne of plastic is to be saved for every 11,000 refill packs sold.

Initially available in Great Britain

Compared to two 500 ml plastic bottles, consumers should Save 90 per cent plastic with the refill packs. With a refill pack, existing 500 ml plastic bottles can be refilled twice or small packs can be refilled several times.

Display

The design of the box includes a step-by-step infographic explaining how to refill existing plastic bottles. Consumers can also access video instructions and information about recycling via a QR code. of their empty carton.

In the UK, the refill cartons have been available at Sainsburys since 1 May and will soon be available at Tesco, Boots and other major UK retailers. According to Johnson & Johnson, the Eco Refill range in 20 markets in the EMEA region this year be introduced.

SourceJohnson & Johnson

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