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Sustainability in packaging also includes communication to customers. The plastics specialist rose plastic has now planned a special marketing campaign for this purpose.
The replacement of virgin plastic with recyclates is being rose plastic and implemented in packaging solutions for a wide range of industries. „We are convinced that valuable resources must be kept in circulation, to enable a sustainable packaging industry. We are therefore consistently following this path in close cooperation with our customers,“ says Moritz Bauer, Sustainability Manager at rose plastic.
From rock to rock 'n' roll
The company is now presenting its recycled packaging in a new campaign. The focus is on adverts with unconventional texts and motifs relating to music. From rock, metal and pop to rock ’n‘ roll. The genres are as diverse as the markets that rose plastic supplies with its packaging.
With this campaign, the company wants to take a different approach to the topic of sustainability, precisely because it is so important. Despite the explosive nature of sustainability initiatives, they can also be fun to implement, The campaign was therefore decided on an approach with a pinch of humour. The campaign will run for a total of six months with changing motifs in various print and online media. The adverts will be supplemented by landing pages on the company's homepage.
Source: rose plastic
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