The Brazilian milk producer Languiru is now one of the three largest milk producers in the state of Rio Grande do Sul. The company uses the Connected Pack solutions from SIG and recently commissioned another SIG filling machine.
Since the implementation of the digital solutions from SIG In 2017, the Languiru a number of successes, including improved product perception, productivity optimisation and ultimately the Increase in market share. Before commissioning the SIG traceability system Languiru was the fifth largest milk producer in the region.
Thanks to the integrated Connected Pack solution from SIG, Brazilian consumers have been able to enjoy five different Languiru milk varieties since May 2017. Quality data, Brand information and interactive competitions directly on their smartphone by scanning a QR code unique to each pack.
„We have no doubt that the SIG system gives us a greater competitive advantage in the market compared to many other brands,“ says Dirceu Bayer, President of the Languiru Cooperative. „SIG understood our requirements and developed a customised solution for Languiru that demonstrates quality and adds value to our brand.“
Value creation along the entire supply chain
With its direct connection to consumers, Languiru not only has the opportunity for Digital marketing activities created. Through the Line monitoring and extensive data collection, production and logistics could also be optimised and quality risks managed more proactively. The process of Traceability of products in the supply chain has been reduced from five hours to five minutes, which makes recalls much easier.
Languiru now has a third SIG filling machine went into operation. This new line also ensures that 100 per cent of long-life milk and the chocolate milk product Chocolan are fully traceable using QR codes.
With the Connected Pack technology consumers can also obtain information about the milk and the farm where it was produced, as well as the time of collection and satellite images of the farms.
Source: SIG
