The pandemic has increased the importance of e-commerce for consumers and companies. This is associated with increasing expectations of shipping packaging on the part of consumers, which also affects small companies. Smurfit Kappa has a broad portfolio of packaging solutions for them.
The total volume of e-commerce via online shops and marketplaces between companies, including production-related trade and wholesale, will reach more than EUR 180 billion in 2021. Smurfit Kappa has recognised this trend and offers Every shape and size customised to the needs of large customers with individual requirements as well as standardised from the online shop for smaller quantities directly on demand. The company has analysed a wide variety of segments and translated them into customised packaging portfolios.
„The rapid growth of the e-commerce market, especially since the start of the pandemic, has been enormous - as has the growing demand for shipping packaging in the fastest-growing sectors. The wide range of packaging solutions for the respective areas of application can be “almost overwhelming', meaning that customers quickly lose track of the best options. This is why we have developed our online packaging portfolios."
Nico Heitmann, Head of Business Development & Marketing, from Smurfit Kappa
Some goods that can be ordered online require special protection against tampering or theft. The company has therefore, for example Tamper-proof packaging „Tamper Evident Pack“ which is part of the new Health & Beauty packaging portfolio. The Tamper Evident Pack has a clever sealing mechanism, does not require any adhesive tape and ensures that the goods arrive safely at their destination. This protection works both for the initial dispatch and for returned items.
The skincare brand Paula's Choice turned to the company to meet its growing packaging needs. The brief was to deliver three different sized boxes within a very tight timeframe. Within the tight timeframe, 14,000 large, 100,000 medium and 30,000 small boxes were produced.
The SMCP company, which owns the Sandro, Maje and Claudie Pierlot brands, among others, needed a completely new look. New packaging portfolio for the optimisation of internal processes and for online shipping. Together with Smurfit Kappa, an all-round solution was found here, with stylish shipping packaging for the company's current e-fashion portfolio.
Corona has caused a boom in flower delivery, as flower shops had to remain closed for a long time. The Flower packaging portfolio for the mail order business includes both cut flowers and potted plants as well as gift packaging. All packaging variants ensure that the customer receives the sensitive goods in perfect condition. The size and features of the packaging can be customised to suit the products. The material is made from renewable raw materials and is 100 per cent recyclable.
„Packaging used to be just packaging. Today, it is part of the brand experience. It has to fit in shape and size, be sustainable and the price has to be right too. We have specialised in such solutions. We have penetrated the market deeply - both on the basis of customer experience and data collected - and have developed packaging portfolios that reduce complexity and significantly cut development times.“
Boris Maschmann, CEO of Smurfit Kappa in the DACH region
Source: Smurfit Kappa
